GIVE BACK FRIDAY

We only hold sales a few times a year. We don’t have them more often because we’re small and want to support our makers by pricing in such a way that values their craft and care. When we do have sales and discounts, it’s to give you a chance to treat yourself, to finally snap up that beautiful linen you've had your eye on. We also hope you'll keep shopping with us on days when we don't have a sale.

As a way to give back for all the support we’ve had, we’ll be donating part of our profits to BLISS, a charity close to my heart.

My son Otto was born prematurely, with a severe condition that meant he had to have surgery just hours after his birth. The months that followed his journey through the Neonatal Intensive Care Unit has changed life forever. Initially, I felt completely fractured, as if I had turned into immeasurable shards, but as the days went by it became more like stardust.

Otto has made a full recovery and he is such a happy boy; yet every day, without a doubt my heart is heavy for the parents going through this right now. Having to wait a whole week to touch your baby for the first time, having to leave the hospital with empty arms and listening attentively to the machines that beep and hum.

As a business, Christmas leave us torn between fundraising and sharing how grateful we are for our loyal customers; who help us keep going and continue creating beautiful linens.

So for the 2rd year running, we asked you to create wish lists of products you love. Wish lists are great, because they help us remember what we saw and liked, but it also helps us navigate through your own desires and only buy what we need.

For every 100 lists created, we increased our weekend offer by an extra 5%. The result came to a 25% off offer. We will donate as much as we possibly can to BLISS to allow them to help the thousands of babies and families in greatest need.

We are thrilled with your participation and we really hope this will be a great way to celebrate the skilled craftsmen of our wonderful linen industry, families in all their forms, and most importantly, life.

Lots of love,

Larissa x